Campaign Basics

We all live in a watershed.  If you are reading this website, you likely reside in Southeastern Wisconsin, where the Greater Milwaukee River Watershed and the Root River Watershed wind their way to Lake Michigan.

While our rivers and Lake Michigan are much healthier than they were 10 years ago, they still face major challenges. The challenges come from non-point pollution that is carried by stormwater and snow melt. This new challenge cannot be solved by bigger tunnels and new treatment plants -- it requires community action. 

Each of us can have a positive impact on the health of our rivers and Lake Michigan. Maybe you’re thinking that you’re just one person --  and that’s right -- but if we each do our part, all our individual actions will add up.

Every time it rains, anything left on a sidewalk, lawn, or street ends up in storm sewers that flow directly into our rivers and Lake Michigan – the source of the water you drink every day. So, let’s start together, in our own homes, and help to protect our rivers and Lake Michigan!

This campaign, Respect Our Waters, will help you get started. So what can you do? Start with one of the seven simple tips from Sparkles.

And to keep up with the news about the campaign and new tips, check back to this website and “like” our Facebook page