In the Media

Here is a look back at some of the press that Sparkles and our campaign have received over the years.


March 28, 2014 Lights, camera crew transform local home into stage…but why? 


August 18, 2013 Help Keep WI Lakes and Rivers Clean 

August 17, 2013 Wise-acre water spaniel doing his job 

February 6, 2013 Brookfield, Elm Grove join Menomonee River pollution control effort 

March 25, 2013 Clean Rivers, Clean Lake Conference

January24, 2013 Wauwatosa Providing Expertise in Clean Water Initiative


December 26, 2012 A River Runs Through It 

December 22, 2012 Municipalities Honored for First-of-its-Kind Effort to Clean Up Menomonee River

December 19, 2012 Watershed Permit Now in Place

December 18, 2012 11 Municipalities Collabrate On New System To Clean Up the Menomonee River 

December 12, 2012 Watershed Permit Issued for Menomonee River

October 12, 2012 Falls Agrees to Patner with DNR for New Clean Watershed Permit 

September 13, 2012 Fox Focus on Respect Our Waters Campaign

September 12, 2012 Sweet Water Announces Request for Proposals for 2012 Water Quality Mini-Grant Program 

August 9, 2012 Farmers Market — Kenosha

August 9, 2012 Farmers Market Wauwatosa Patch

August 6, 2012 Clean Beaches Bring the People and Awards Fox 6 Focus

August, 2012Storwater Education Campaign — “Sparkles”

August 2012 Respect Our Waters Campaign Clean Wisconsin

August 2012 Respect Our Waters Campaign River Alliance of Wisconsin

July 25, 2012Summer Concert St. Francis NOW

July 15, 2012 Respect Our Waters — interview with Jeff Martinka and Susan Greenfield Today’s TJM4

July 5, 2012 Regional Ad Campaign Aims to Stop Water Pollution

July 5, 2012 Regional Ad Campaign Aims to Stop Water Pollution

July 5, 2012 Some Clever and Fun PSA’s Created by Sweet Water and Root-Pike WIN

July 4, 2012 Respect Our Waters to Participate in July 8 Concert in the Park

July 3, 2012 Sparkles, water spaniel, Stars in Water Ads

July 3, 2012 Sparkles the spaniel rehabs locals’ water habits

July 2, 2012 Behind-the-Scenes at the Sparkles Ads

July 2, 2012 Canine Commercial 

June 27, 2012 Water groups join forces to conduct public education campaign 

June 27, 2012 Public Can Help Keep Rivers and Lake Clean

June 27, 2012 Dog Puppet Uses TV Pulpit to Protect Waterways

June 26, 2012 Dog Puppet Uses TV Pulpit to Protect Waterways

June 26, 2012 Sparkles and Sweet Water

June 21, 2012 Public Can Help Keep Rivers and Lake Clean

May 16, 2012 Sewer Dogs Keep Things Tidy

May, 2012 Shock Treatment — Can Sweet Water’s ad campaign succeed?

May 1, 2012 All Things Water: After billions invested, our waters are still not fishable and swimmable. What’s with that? 

April 30, 2012 1000 Friends of Wisconsin: Sweet Water awards nine water quality mini-grants to area partners 

April 24, 2012 Southeast Wisconsin Watersheds Trust’s Clean Rivers Clean Lakes Conference

April 20, 2012 Clean Rivers a Clean Lake Make

April 12, 2012 Composter Helps Out Hart Park Planting Day with Gift of ‘Black Gold’

March 13, 2012 Milwaukee River Basin watersheds and the Milwaukee Harbor Estuary: public meeting

February 28, 2012 Public Meeting March 13 — Milwaukee River Basins/Milwaukee Estuary TMDL

February 28, 2012 Sweet Water: Public information meeting, March 13, 2012, for the development of total maximum daily loads for the Milwaukee River Basin watersheds and Milwaukee Harbor Estuary